Skip to content
Opzello

Marketing Module

Campaigns, channels, and performance logging

Last updated 2026-09-12


The Marketing module organizes campaigns: channel, budget notes, status, and performance metrics you update weekly. Log creative work, launches, and analysis sessions against campaigns.

Campaign cards show spend proxies (manual entry), impressions/clicks if tracked, and hours invested. Charts animate on dashboard load for trend spotting.

Link meetings with partnership or sales types when campaigns involve co-marketing. Reports → Marketing performance PDF aggregates campaign tables for stakeholders.

Use categories like content, ads, analytics on logs for finer AI analysis. Tags such as #product-launch span multiple campaigns.

When a campaign ends, mark status complete and archive so auto-tracking rules stop counting new work toward old KRs.